How to customise your Christmas Cards

Posted: 05/12/2017 by Penelope Astridge

It’s that time of year again when everyone’s wrapping up their workload in time to unwrap their gifts. We like to sign off our year by creating our own Christmas cards and thought we’d share a bit of that process. Below you’ll find a few simple steps we followed to create our own personalised Christmas card.

The Concept Sketch

Think about whom you want to send your cards to. What message do you want to convey and what story do you want to tell. Our concept sketch involved an Australian theme with a sugar glider raising a native flower above its head to form the silhouette of a Christmas tree. This was a more emotive approach playing on the nostalgia of the lead up to Christmas.

Importing the concept

Bring the sketch in to Photoshop and begin the process of digitally painting it. Search for reference images including photos of your subject and other you can use for colour reference. From the latter we created a colour palette. Your palette may change throughout the painting process this is ok.

Control your colours

Unless you’re designing a page full of confetti and rainbows try to limit your colour palette to just a few colours. Typically the brand you’re working with will have already designated these for you but in instances where you have free reign aim for two or three. This will help to avoid cluttering your art with unnecessary distractions and draw attention to the important stuff.

Bring it to life

Now the painting begins. This involves a rough base layer followed by multiple rounds of darks to lights until you build up enough to complete the image. Once you’re happy with the result you can move on to creating the card layout.

Time to get physical

InDesign was our weapon of choice for this stage of the process but feel free to use whichever design layout program you’re comfortable with. Think about if you want a message or if you want to leave it blank. If you use a message think about whether or not you want a simple ‘Happy Holidays’ or something more personal. Once you’ve done that it’s off to print!

That’s it! Now you can admire your card in all its physical glory and you’re ready to address and send it to your clients, family and friends – a personal touch for their end of year celebrations.

We hope you’ve all had a great 2017, stay tuned as we’ll have more for you in 2018.
Merry Christmas and Happy New Year from all of us at ZULU 8.

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