HAND LETTERING

We live in an age where ideas are driven by technology, innovation, perfection and efficiency. An age where we communicatewith clean uniform fonts and colourful emojis. Any tangible form ofmessaging has lost the humanconnection in favour of pixel perfect text and simplistic aesthetics. With powerful programs, new skillsetsshaped by the digital age, high volume demand and design now more accessible than ever before, creating art by hand has quickly become a lost art. This has lead to a resurgence ofhand-crafted art like hand lettering.